Agent Provocateur’s Luxurious Lingerie Arrives in Montreal

b-Living
Silvia Di Iorio
It may be getting colder, but things are heating up in Montreal with the opening of the very seductive lingerie line, Agent Provocateur at Holt Renfrew. This is the second store to open up in all of Canada this year, with its first on the west coast in Vancouver. Despite it being located in a very tiny section of Holt Renfrew, the London-based brand Agent Provocateur lives up to its name. The opening event was a good turnout, as intrigued guests browsed around, cranberry cocktail in hand.

Vivienne Westwood’s son, Joe Corré, and his then-wife Serena Rees founded the brand in 1994, and current Creative Director Sarah Shotton is doing a fabulous job with her creations. The brand’s greatest aspiration is to allow women to feel sexy and empowered while wearing the lingerie. I definitely saw that notion reflected in the Winter 2012 collection, as well as its Classic Collection.

Agent Provocateur

Agent Provocateur

We see a lot of dramatic and theatrical inspired pieces: Black sheer bras and panties and intense corsets filled up the racks of its Victorian-like decorated section. Ruffles and delicate subtle prints were the perfect adornments. As simple as it may seem, it comes with a price. A bra from the collection, for instance, may cost anywhere between $130 to $600, and certain specialty items cost much more – Not your average lingerie store. Then again, only the finest fabrics and most flattering shapes are selected for its lingerie.

Agent Provocateur

Agent Provocateur

Agent Provocateur

All the minute details made it unique among the lingerie stores we are accustomed to in the city. The highly sensual ambiance was unmistakable. The sales staff was wearing the signature pink housecoats, which were designed by Westwood herself and have become iconic for the brand. Two models dressed completely in the new collection posed for pictures at the store’s borders. This gave a more visual and realistic sense of the otherwise dreamy garments.

Agent Provocateur

Silvia

The accessories were really a central part of the opening as I heard enthused remarks about the pasties and whips on display. Regardless of the way that sounds, it was displayed quite tastefully and elegantly, which only says one thing – even the most chicly sophisticated woman should feel playful from time to time… while staying fashionable, of course.

Agent Provocateur accessories

Agent Provocateur accessories

 

It was clear to see why Agent Provocateur is expanding within and beyond its European borders. It really is an empowering feeling knowing that beneath your clothes, a luxurious lace or sheer piece is hugging your curves. And that, is sexy.

Agent Provocateur

Silvia Di LorioSilvia graduated from LaSalle College in Fashion Design and then obtained her Bachelor’s degree from Concordia University with a major in English Literature and minor in Art History. She has been working in the industry as a fashion designer for a few years now.

Silvia is also one of the writers we recommend to those who are looking for talented and reliable fashion writers.

Click here to get in touch with Silvia.

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