Dynamite unveils its customized viral video in which YOU are the star!

Biz-Info
Canadian clothing retailer Dynamite knows how to spot the hottest trends. For Fall 2010, the company takes its trendsetting abilities to a new level with a state-of-the-art marketing initiative that maximizes on the popularity of social media. In order to create a buzz around the brand, Dynamite has created a customized viral video, now available on Dynamite.ca and on the brand’s Facebook page.

This 60-second video allows the user to customize the content by incorporating her picture. The video then becomes an exclusive fashion blogger feature story about the fashion icon of the decade, interpreted by none other than the user herself. The fun, fast-paced video transports the trendy fashionista on a virtual experience where she becomes the star of the hour, the new face of Dynamite, and even graces the cover page of the Elle Canada magazine.

Dynamite Elle

“We know that it is vital for our customer to feel connected to our brand. With this video, we’re providing her with an interactive, playful and innovative experience which will strengthen her relationship with Dynamite”, says Ariane De Warren, Marketing Manager for Dynamite.
The customized viral video is an integral part of the new Dynamite brand blog and has been created in collaboration with Elle Québec and Elle Canada magazines. By participating, the user can consequently e-mail her video to her friends, share it via Facebook and even get a copy of her face on the magazine. Participating fashionistas can win a $500 shopping spree and a subscription to Elle Canada magazine, as well as have their picture posted on Dynamite’s Facebook page.
So on your mark...get set, click! Here’s your chance to shine like a star, if even for a moment, and experience what it’s like to live like a sought-after celebrity!
Experience glamour here and now by clicking on the following link: http://www.dstylevideo.ca/

Dynamite 1

About Dynamite:
With more than 95 stores across Canada, Dynamite is well-known for trendy, feminine and affordable fashions that combine exclusive styles with sexy fits and trendy looks that effortlessly go from the office to a chic night on the town or an adventure-filled weekend. To find out more about Dynamite and their current styles, visit www.dynamite.ca.

About Groupe Dynamite:
After 35 years in the fashion business, Groupe Dynamite has successfully launched some of the most wellknown fashion brands in Canada. This spirited group creates, designs, markets and distributes from its Head Office located in Montreal, Quebec. It operates more than 260 stores across Canada and in the United-States and employs more than 4,500 people. A passionate team continues to lead the expansion in Canada, the United-States, and abroad.

Source: Groupe Dynamite
For more information, please contact:
Tuti Do, REV Communications
(514) 331.8837
tdo@revcommunications.com

This article was submitted by REV Communications on behalf of Groupe Dynamite.

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